Performance Marketing Manager

Job description

The Role

Reporting to the marketing director you own the user acquisition channels; ensuring we have a constant stream of engaged influencers joining the platform on a monthly basis in line with our wider business acquisition strategy. You will execute campaigns and spend across all of our primary channels in order to ensure our UA is in line with our B2B acquisition, fueling our commercial strategy and growth plans.

This position is new to the business and a product of rapid growth with the requirement to segment our performance marketing team into users and B2B; you will take learnings from our existing success and be expected to apply your knowledge of social acquisition strategy to enable this channel to move quickly and hit stretching goals. Expect to be moving at a fast pace, developing long-term plans whilst implementing robust, fast-paced initiatives. We move quickly but we are thorough.


  • Implement an integrated lead generation strategy across a range of marketing channels – SEO, Paid, Email and Social Media

  • Recommend and manage an agreed budget to ensure all channels are optimised to achieve campaign objectives and acquisition KPIs

  • Support the development of the company’s new website which will more effectively capture and convert traffic

  • Drive down CPLs and CPAs across campaigns and channels

  • Increase conversion rates across the funnel; Lead: SQO and SQO: CW

  • Accurate tracking and reporting of all activity from managed channels

  • Regular testing and optimising of all channels to ensure KPI’s and targets are achieved

  • Work with in-house content team to ensure appropriate quality content is written and produced to support campaign objectives

Key Performance Indicators:

The primary business KPIs for this role are lead generation and customer acquisition through campaign execution across integrated marketing channels:

  • Leads created by source and campaign

  • Meetings booked/completed per month by source and campaign

  • Opportunities created per month by source and campaign

  • CPA per leads/opportunities by source/campaign

  • Campaign execution and optimisation in line with strategy and plan deadlines

Job requirements

Required Skills / Experience:

  • Strong working knowledge of Google Analytics, and marketing automation tools (ideally HubSpot) and landing pages to support lead generation activities (e.g. new landing pages)  

  • Knowledgeable about Display, PPC, paid social media, & SEO

  • Experience in running and managing campaigns across Paid Search and Paid Social channels with particular emphasis on insta, Facebook and tiktok

  • Own the Paid Social strategy, management, execution, optimization and reporting for larger integrated marketing campaigns

  • Participate in creating & delivering effective PPC strategies

  • Building/Setting up campaigns, tracking, reporting and optimising

  • Budget allocation, forecasting, performance monitoring, strategic testing and campaign expansion

  • Proactive attitude and commercial mind-set

  • Excellent communication skills (written and verbal)

  • Organised with strong attention to detail, delivering a high quality of output 

  • Team player – ability to collaborate across other teams and with external agencies and freelancers

  • Extremely well organised, able to work to targets within tight timeframes

Ideal Candidate:

  • Experience working in another fast-growing startup

  • Experience in key technologies: HubSpot, Google Analytics, Google Ads, LinkedIn Ads

  • Ideally, 2 years+ experience focused on paid acquisition channels

  • Growth mindset

  • Strong interest in B2B/C marketing

  • Familiarity with SaaS businesses

  • A passion for testing, measuring, learning and optimising

  • Highly organised with outstanding attention to detail

  • Strong project management ability

More about The Room

The Room is a private space in which brands and people of influence connect with each other over mutually beneficial partnerships. It is a contra economy where success is based on collaboration and not on commercial terms.

This authenticity and integrity is as much a part of our culture as it is of our product, and our ethos of ‘good people, good brands, good conversations’ is central to how we conduct ourselves inwardly as a team as well as externally as a business.

We hire great people because we know that we can’t build a world class company without a world class team. We also want to enjoy what we do, and that means working with people who enjoy what they do. Everyone is welcome - we are passionate about creating an inclusive workplace that promotes and values diversity, where everyone, from any background, can grow and thrive.

Get in touch

We are a friendly yet ambitious start-up that is on a very exciting journey, and that will provide plenty of opportunities for career progression as it continues to grow. If you feel that The Room is a place where you can deliver your best work, then do get in touch and send us your CV and a covering note telling us more about yourself.

NB This role is mainly remote, although we do plan to return to an office in London in due course, at which time we envisage you will occasionally come to the office for meetings and events.

We are unable to provide visa sponsorship.

Sorry - no agencies thank you.