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Senior Content Marketing Manager

United Kingdom, , LondonMarketing

Job description

The Room is a SaaS-based MediaTech marketplace that helps brands to most effectively source people of influence to amplify their marketing spend. Our mission is to unlock peoples’ true love for brands. Our clients include O2, Samsung, HelloFresh and MARS, to name just a few. We are at a hugely exciting juncture and are expanding the business rapidly. We are now seeking a Business Intelligence Manager to own and evolve our data warehouse and systems to ensure we are executing our business plan based on data and insights.

The Role

We are looking for a strategic yet hands on content marketeer to help our business elevate our content marketing efforts across our UK and US markets. This is a newly created role to support the Marketing Director and wider team in evolving our content strategy at a fast pace in order to fuel our expansion strategy. Overall, you'll take the lead on developing our content strategy and align the business goals to the content marketing tactics you decide on. Whilst there's an element of strategy we also want you to enjoy writing and creating content our audience loves.

Hybrid working between home and our central London office.

Responsibilities:


  • Work closely with the marketing director and MD in developing an effective content strategy for the UK and US markets

  • Produce content that resonates with our B2B and B2C audiences driving engagement across all key marketing channels at all stages of the marketing funnel

  • Design effective and engaging content to optimise our search engine performance

  • Create a variety of content for the sales team including; case studies, presentations and sales materials

  • Work closely with social media manager to promote effective content for our social channels

  • Design compelling talk tracks articulating our differentiation for all key marketing channels

  • Ensure content is utilised effectively within our CRM (Salesforce)

  • Demonstrated experience of writing compelling presentations that incorporate "storytelling"

  • Share analytics and data with the team to analyse content marketing performance

Job requirements

Required Skills / Experience:

  • Minimum 3 years experience in a B2B marketing role

  • Enjoy working at pace with a ‘test’ mindset

  • Comprehensive knowledge working with Salesforce

  • Ability to build a content marketing strategy with hands on execution

  • Content writing/editing experience, e.g. in Journalism, Public Relations, SEO

  • Familiarity with content performance analysis, e.g. with GA

  • You will be able to demonstrate and inbound marketing funnel with a good understanding of SEO


More about The Room

The Room is a private space in which brands and people of influence connect with each other over mutually beneficial partnerships. It is a contra economy where success is based on collaboration and not on commercial terms.

This authenticity and integrity is as much a part of our culture as it is of our product, and our ethos of ‘good people, good brands, good conversations’ is central to how we conduct ourselves inwardly as a team as well as externally as a business.

We hire great people because we know that we can’t build a world-class company without a world-class team. We also want to enjoy what we do, and that means working with people who enjoy what they do. Everyone is welcome - we are passionate about creating an inclusive workplace that promotes and values diversity, where everyone, from any background, can grow and thrive.

Get in touch

We are a friendly yet ambitious start-up that is on a very exciting journey, and that will provide plenty of opportunities for career progression as it continues to grow. If you feel that The Room is a place where you can deliver your best work, then do get in touch and send us your CV and a covering note telling us more about yourself.

We are unable to provide visa sponsorship.

Sorry - no agencies thank you.


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