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Senior Performance Marketing Manager

United Kingdom, , LondonMarketing

Job description

The Room is a SaaS based MediaTech marketplace that helps brands to most effectively source people of influence to amplify their marketing spend. Our mission is to unlock peoples’ true love for brands. Our clients include O2, Samsung, HelloFresh and MARS, to name just a few.

We are at a hugely exciting juncture and are expanding the business rapidly across multiple markets. We are now seeking a Performance Marketing Manager to drive engagement and acquisition of users - a role which is central to fulfilling our ambitious goals.

The Role

Hybrid working between home and our central London office.

Reporting to the marketing director you own the paid acquisition channels for platform users, ensuring we have a constant stream of engaged influencers and brands joining the platform on a monthly basis in line with our acquisition strategy. You will execute campaigns and spend across all of our primary channels in order to ensure our user and brand acquisition is in line with our commercial strategy and growth plans.

You will take learnings from our existing success and be expected to apply your knowledge of paid acquisition strategy to enable our channels to move quickly and hit stretching goals. Expect to be moving at a fast pace, developing long-term plans whilst implementing robust, fast-paced initiatives. We move quickly but we are thorough.

Responsibilities:


  • Implement an integrated lead generation strategy across a range of marketing channels – SEO, Paid, Email and Social Media

  • Recommend and manage an agreed budget to ensure all channels are optimised to achieve campaign objectives and acquisition KPIs

  • Support the development of the company’s new website which will more effectively capture and convert traffic

  • Drive down CPLs and CPAs across campaigns and channels

  • Increase conversion rates across the funnel month on month

  • Accurate tracking and reporting of all activity from managed channels

  • Regular testing and optimising of all channels to ensure KPI’s and targets are achieved

  • Work with in-house content team to ensure appropriate quality content is written and produced to support campaign objectives

  • Budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion




Key Performance Indicators:

The primary business KPIs for this role are lead generation and customer acquisition through campaign execution across integrated marketing channels:


  • Leads created by source and campaign

  • Meetings booked/completed per month by source and campaign

  • Opportunities created per month by source and campaign

  • CPA per leads/opportunities by source/campaign

  • Campaign execution and optimisation in line with strategy and plan deadlines

Job requirements

Required Skills / Experience:


  • Strong working knowledge of Google Analytics, and marketing automation tools (ideally HubSpot) and landing pages to support lead generation activities (e.g. new landing pages)

  • Knowledgeable about Display, PPC, paid social media, & SEO

  • Experience in running and managing campaigns across Paid Search and Paid Social channels with particular emphasis on instagram, Facebook and TikTok

  • Own the Paid acquisition execution, strategy, management and optimisation

  • Ensure our PPC strategy remains effective and becomes more efficient over time

  • Building/Setting up campaigns, tracking, reporting, and optimising

  • Proactive attitude and commercial mind-set

  • Organised with strong attention to detail, delivering a high quality of output

  • Team player – ability to collaborate across other teams and with external agencies and freelancers


More about The Room

The Room is a private space in which brands and people of influence connect with each other over mutually beneficial partnerships. It is a contra economy where success is based on collaboration and not on commercial terms.

This authenticity and integrity is as much a part of our culture as it is of our product, and our ethos of ‘good people, good brands, good conversations’ is central to how we conduct ourselves inwardly as a team as well as externally as a business.

We hire great people because we know that we can’t build a world-class company without a world-class team. We also want to enjoy what we do, and that means working with people who enjoy what they do. Everyone is welcome - we are passionate about creating an inclusive workplace that promotes and values diversity, where everyone, from any background, can grow and thrive.


Get in touch

We are a friendly yet ambitious start-up that is on a very exciting journey, and that will provide plenty of opportunities for career progression as it continues to grow. If you feel that The Room is a place where you can deliver your best work, then do get in touch and send us your CV and a covering note telling us more about yourself.

We are unable to provide visa sponsorship.

Sorry - no agencies thank you.


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